New City Workspace Portal
A custom workspace portal developed for New City to provide a centralised platform for team standards and account management. The project involved UI/UX design, frontend and backend development, custom functionality, plugin development, and AI assisted development using Claude Code.
Project Overview
The New City Workspace Portal is a custom web application developed to provide a centralised platform for team standards and account management.
The project included UI/UX design, frontend development, backend development, and custom functionality based on the project’s requirements. I also worked on plugin development and used Claude Code as part of the development workflow.
The portal provides a structured interface for users and different account types while keeping the system simple and easy to manage.
🚧 The Challenge
New City needed a dedicated online workspace for managing team standards and user accounts. The project required a more tailored solution than a standard website because the portal needed custom user flows and account related functionality. The main challenge was creating a simple interface while supporting the specific functionality required by the project.
💡 The Solution
A custom workspace portal was developed around New City's requirements, combining a straightforward user interface with custom frontend and backend functionality. The project included UI/UX design, backend development, custom functionality, plugin development, and AI assisted coding with Claude Code. The system was structured so the required account and workspace features could be managed within one platform.
Project Details
- Client: New City
- Role: UI/UX Designer, Web Developer, Backend Developer, Plugin Developer, AI Assisted Development with Claude Code
- Location: Philippines
- Project Type: Custom Workspace Portal
- Platform: Custom Web Application
Key Features and Improvements
Local SEO Domination
Implemented location-based SEO strategies, including optimized service pages, local keyword targeting, and Google Business Profile alignment to capture high-intent local searches.
SEO-Optimized Site Structure
Restructured the website architecture and internal linking to improve crawlability, indexing, and keyword targeting. This ensured better visibility across both local and national search queries.
High-Converting Website & Landing Pages
Modern designed website and developed custom landing pages to specific services and user intent. Focused on clear messaging, strong CTAs, and optimized layouts to increase conversion rates.
Major Results Achieved
Measured improvements after launch — real, data-driven impact.
Custom Workspace Portal
Developed a dedicated workspace portal based on New City's requirements.
Structured User Experience
Created a clear interface for users and the portal's account related functionality.
Custom Development
Implemented custom frontend, backend, and plugin functionality as required by the project.
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